Listrak (Actions) Destination

Listrak is the retail industry’s leading customer engagement platform. Listrak delivers results for more than 1,000 retailers by providing best-in-class email, text message marketing, identity resolution marketing and push notifications through seamless cross-channel orchestration. Listrak’s data-first approach delivers 1:1 personalization at scale so you can send messages at precisely the right time across the right combination of channels and devices to maximize customer engagement, revenue, and lifetime value.

Listrak maintains this destination. For any issues with the destination, contact the Listrak Support team.

Getting started

To add the Listrak Actions destination:

1. Set up the Listrak Source first before connecting to the Listrak Actions Destination. Note the API client ID and client secret after creating the integration in Listrak.
2. From your Segment workspace, go to Connections > Catalog and select the Destinations tab.
3. Search for Listrak (Actions) in the Catalog and select the destination.
4. Click Add destination.
5. On the Select data source step, select your desired source. The source should not be a Listrak source. If you want to sync an Engage Audience, select the Engage space as the source. Click Confirm Source.
6. On the Settings tab, name your destination. For example, Listrak.
7. In the same section of the Settings tab, enter your Listrak API client ID and client secret.
8. Click Save Changes.
9. Follow the steps in the Destinations Actions documentation to customize mappings or follow the steps below to Sync an Engage Audience.
10. Enable the destination and click Save Changes.

Sync an Engage Audience

To sync an Engage audience with your Listrak (Actions) destination:

1. Each Engage audience to be synced to Listrak must only include email addresses subscribed to the list. To do this, add a condition to the Engage audience that ensures the custom trait for the list exists (eg. have a Custom Trait listrak_list_12345 exists, where 12345 is the list ID).
2. In Listrak, go to Contacts > Profile Fields and click Create Field Group.
3. Enter a name for the Profile Field Group (eg. Engage Audiences) and Click Save.
4. Enter a name for the audience for the Field Name.
5. Select Check Box for the Data Type.
6. Click the Update button.
7. Go to Help & Support > API ID Information and note the list ID and profile field ID.
8. In Segment, open the previously created Listrak destination.
9. In the Mappings tab, click New Mapping and select Update Email Contact Profile Fields.
10. Under Select events to map and send, select Track for the Event Type.
11. Click Add Condition and add this condition: Event Name is Audience Entered.
12. Click Add Condition and add this condition: Event Property audience_key is my_audience (where my_audience is the Audience Key found on the Audience settings page).
13. Under Select mappings, enter the list ID and map the email address if context.traits.email is not desired.
14. Under Select mappings, in the section for mapping the Profile Field Values, enter the profile field ID for the Enter Key Name textbox on the right and on in the textbox for its value to the left. Click Save.
15. Repeat steps 9 through 14 using Audience Exited instead of Audience Entered in step 11 and off instead of on in step 14.
16. Enable both mappings.
17. Go to the Settings tab for the destination and Enable the destination. Click Save Changes.
18. Select the Engage space and navigate to Engage > Audiences. Select the source audience to send to the Listrak destination.
19. Click Add Destination and select the Listrak Audience destination.
20. In the connection settings that appear on the right-hand side, ensure that the toggle to Send Track events is enabled, and the toggle to Send Identify events is disabled.
21. Click Save.
22. To filter email sends in Listrak using the new audience profile field, see the help article.
23. Repeat steps 1 through 21, if you want to sync another audience.

Destination Settings

Available Actions

Build your own Mappings. Combine supported triggers with the following Listrak-supported actions:

• Update Email Contact Profile Fields

Update Email Contact Profile Fields

One or more list imports will be started to update the specified contact profile fields on the specified list.

Update Email Contact Profile Fields is a Cloud action.

Click to show / hide fields

Engage

You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.